Terms and conditions

These terms and conditions apply between Perfect Vision Productions, trading as Min Maxed Media (08243998), referred to as the "Service Provider", and the business purchasing its services, referred to as the "Client". They govern the Service Provider's Done With You client acquisition services. By ticking the box to accept these terms at checkout, making payment, or accessing the Materials or private group, the Client accepts these terms in full and they form a binding contract from that point. The person accepting on the Client's behalf confirms they are authorised to bind the Client. Where these terms and the proposal conflict, these terms take precedence.

1. Definitions

1.1 "Fee" means the one-off fee for the engagement stated in the proposal, exclusive of VAT, media spend, third-party tool subscriptions and the Client's own staff costs. "Guaranteed Return" means two times the Fee (on a £5,000 Fee, £10,000).

1.2 "Start Date" means the earlier of the kick-off call or the date the Client is given access to the programme materials and private group. "Guarantee Period" means the 90 days beginning on the Start Date. "Extension Period" has the meaning in clause 12.

1.3 "System" means the Controlled Growth Framework as delivered under the engagement, including the messaging, landing pages, automations, LinkedIn direct message campaigns, content, remarketing ads and the Pipeline Reactor.

1.4 "Materials" means the SOPs, templates, prompts, videos, frameworks and other content supplied by the Service Provider. "Client Assets" means the offer, copy, landing pages, sequences, ads and other assets produced by the Client using the Materials.

1.5 "New Client" means a business that was not an active paying customer of the Client on the Start Date. Dormant leads and lapsed customers re-engaged through the System count as New Clients.

1.6 "Sourced through the System" means the first sales meeting was booked via a System channel, or the Client's CRM record shows the lead originated from a System campaign. The CRM source record is the primary evidence of origin.

1.7 "Attributable Revenue" means the total contract value, excluding VAT, of agreements signed during the Guarantee Period with New Clients Sourced through the System, counted at signature rather than on cash received. For recurring or retainer agreements, the value of the first twelve months or the minimum committed term, whichever is shorter, is counted.

1.8 "Guarantee Schedule" means the document issued by the Service Provider at or before the Start Date recording the Start Date, the Fee, the Guarantee Standard that applies, the Client's typical sales cycle, Verified Average Order Value, Verified Close Rate, Required Opportunities, the agreed ICP, the outreach commitment and the media spend recommendation. The Client confirms the Guarantee Schedule by replying in writing (email is sufficient) or by completing the onboarding form containing it. If the Client does not raise an objection within five working days of it being issued, or accesses the Materials after it is issued, the Guarantee Schedule is treated as confirmed. The Performance Guarantee does not apply until a Guarantee Schedule has been confirmed.

1.9 "Acceptance Date" means the date the Client first accepts these terms under the opening paragraph, whether by ticking the acceptance box, paying, or accessing the Materials. Any reference in these terms to execution, signing or entering into this agreement means acceptance in this way; no signature is required.

2. Services

2.1 The Service Provider will provide the services described in the proposal, which comprise: access to the Materials; a private support group with chat support; weekly group coaching calls; one-to-one strategy calls up to the number stated in the proposal; and implementation reviews of Client Assets before they go live.

2.2 The engagement is done with the Client, not for the Client. The Client is responsible for producing Client Assets, running the System and conducting its own sales process. The Service Provider guides, reviews and supports; it does not operate the Client's accounts or sell on the Client's behalf.

2.3 Active support runs for the Guarantee Period, plus any Extension Period. Access to the Materials continues after that under clause 13.

3. Fees and Payment

3.1 The Fee is payable in full before the Start Date, or by instalments where the proposal offers that option and the Client selects it. Instalment amounts and dates are as stated in the proposal.

3.2 Fees are stated exclusive of VAT, which is charged at the prevailing rate where applicable.

3.3 If an instalment is not paid when due, the Service Provider may suspend services and access to the Materials until payment is received, and may terminate the engagement if payment remains outstanding 14 days after written notice. Suspension does not extend the Guarantee Period.

3.4 The Client is responsible for all third-party costs, including media spend paid to advertising platforms, tool subscriptions and any costs of its own staff or contractors.

3.5 Except under clause 11, no payment is refundable.

3.6 The Client agrees not to initiate a chargeback or payment dispute in respect of any Fee. Any chargeback voids both guarantees under these terms and the Client agrees to pay the Service Provider's reasonable costs of responding to it.

4. Client Obligations

4.1 The Client will: complete each step of the implementation plan within the timeframes set out in it; submit each Client Asset for review before it goes live and implement the recommendations given; attend or watch each weekly coaching call; keep its CRM up to date with source, stage and outcome for every lead; respond to inbound enquiries within one working day; hold the sales meetings that are booked; and follow the follow-up sequence provided.

4.2 The Client will give the Service Provider read access to its CRM, advertising accounts, LinkedIn campaign tools and analytics for the Guarantee Period and any Extension Period, and, where lawful, will record sales meetings and make recordings available on request.

4.3 The Client will provide accurate information about its business, revenue, order values and close rates, and warrants that the figures on the Guarantee Schedule are accurate.

4.4 The Client is responsible for compliance with all laws applicable to its own marketing and sales activity, including data protection, electronic marketing and advertising platform policies, and for the accuracy of claims made in its own Client Assets.

5. Term and Termination

5.1 This agreement starts on the Acceptance Date and continues until the end of the Guarantee Period and any Extension Period, after which clause 13 applies.

5.2 The Client may terminate at any time by written notice. Termination after the seven-day period in clause 11 does not entitle the Client to any refund, and termination before the end of the Guarantee Period voids the Performance Guarantee.

5.3 The Service Provider may terminate by written notice if the Client is in material breach of these terms and does not remedy the breach within 14 days of being asked to, or under clause 3.3.

5.4 Clauses 6 to 9, 14 and 15 survive termination.

6. Intellectual Property

6.1 The Materials, the System and the Service Provider's methods remain the property of the Service Provider. On full payment the Client is granted a perpetual, non-exclusive, non-transferable licence to use the Materials for its own internal business purposes. The Client may not resell, sublicense, publish or share the Materials, or use them to provide services to third parties.

6.2 Client Assets are the property of the Client on full payment. The Client grants the Service Provider a royalty-free licence to use content provided by the Client for the purpose of providing the services.

6.3 The Client agrees that the Service Provider may refer to the Client by name and logo, and may publish the Client's results, including revenue, pipeline and campaign figures, and any feedback or testimonials the Client provides, in case studies, marketing materials, sales conversations and on its website and social channels, without further consent. The Service Provider will not disclose the Client's confidential information beyond that, and will remove a reference on the Client's written request where the Client has a reasonable commercial reason, though it need not withdraw material already in circulation.

7. Confidentiality

7.1 Each party will keep the other party's confidential information strictly confidential and will not disclose it to any third party without prior written consent, except where disclosure is required by law, where the information is already public through no fault of the receiving party, or where the Service Provider is exercising its rights under clause 6.3. For the avoidance of doubt, the Client's name, logo, results and feedback are not confidential information for the purposes of this clause to the extent the Service Provider uses them under clause 6.3.

8. Indemnification

8.1 The Client will indemnify the Service Provider against all claims, costs and expenses arising directly or indirectly from the Client's breach of these terms, from the content of Client Assets, or from the Client's own marketing and sales activity.

9. Liability

9.1 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot lawfully be limited.

9.2 Subject to clause 9.1, the Service Provider's total liability arising out of or in connection with this agreement, whether in contract, tort or otherwise, is limited to the Fee paid.

9.3 Subject to clause 9.1, the Service Provider is not liable for loss of profit, revenue, business, contracts or anticipated savings, or for any indirect or consequential loss.

10. Performance Guarantee

10.1 Subject to these terms, the Service Provider guarantees that a Client on a prepaid engagement will achieve the Guarantee Standard within the Guarantee Period. If the Client meets the Eligibility Criteria in clause 10.6 and the Guarantee Standard is not met, the Service Provider will provide the Remedy in clause 12.

10.2 Revenue Standard. Where the Client's typical sales cycle from first meeting to signed agreement is 45 days or less, as recorded on the Guarantee Schedule, the Guarantee Standard is Attributable Revenue equal to or greater than the Guaranteed Return.

10.3 Qualified Pipeline Standard. Where the Client's typical sales cycle is longer than 45 days, the Guarantee Standard is the generation of the Required Opportunities within the Guarantee Period. Required Opportunities is the Guaranteed Return divided by (Verified Average Order Value × Verified Close Rate), rounded up to the next whole number. Verified Average Order Value and Verified Close Rate are the figures agreed at signing, supported by the Client's CRM or accounting records for the twelve months before the Start Date. Where the Client cannot evidence a close rate, 20% is used. Neither figure is adjusted after signing. Where the Qualified Pipeline Standard applies, the Guarantee Standard is also treated as met if Attributable Revenue reaches the Guaranteed Return within the Guarantee Period.

10.4 A "Qualified Opportunity" is a person who meets all of the following: (a) is Sourced through the System; (b) works at a business matching the ICP on the Guarantee Schedule (industry, company size and location); (c) holds the role or seniority on the Guarantee Schedule, or states that they are enquiring on behalf of that decision-maker; (d) has taken at least one of the following actions in writing or by booking: booked or accepted a sales meeting with the Client, whether or not the meeting has yet taken place; replied to a message from the Client or the System asking for more information, pricing, availability, a proposal or a call; submitted an enquiry, application or booking form; or otherwise expressed in writing an intention to evaluate the Client's offer; and (e) is logged in the Client's CRM as an open opportunity within five working days of that action. A Qualified Opportunity is counted at the point of that action; it is not affected by whether the meeting has been held, a need confirmed, a proposal issued or a sale closed within the Guarantee Period.

10.5 Verification. At the end of the Guarantee Period both parties will review the Qualified Opportunity list against the CRM records and call recordings. Disputed opportunities will be reviewed together in good faith; where a dispute remains, the CRM record and call recording are determinative and the Service Provider will assess it acting reasonably.

10.6 Eligibility Criteria. All of the following must be met:

(a) The engagement is prepaid in full before the Start Date. The Performance Guarantee is not available on instalment plans.

(b) At signing the Client is a business-to-business company with an existing product or service and paying customers; has generated an average of at least £10,000 per month in revenue over the three months before signing; and has an average order value of at least £4,000.

(c) The Client has met the implementation, access and sales follow-through obligations in clause 4 throughout the Guarantee Period, and can evidence this through completed Client Assets, system usage reports, CRM records and advertising account reports.

(d) The Client has sent at least 400 LinkedIn direct messages per month using the System (20 per working day), has run the Pipeline Reactor within the timeframe in the implementation plan, and has followed the media spend recommendation on the Guarantee Schedule, which may be nil.

(e) The Client has not materially changed its offer, pricing, ICP or sales process during the Guarantee Period without the Service Provider's written agreement, and has not paused the engagement.

10.7 Voidance. The Performance Guarantee is void if the Client fails to meet any Eligibility Criterion; fails to provide proof of implementation or access when requested; provides false or misleading revenue, order value, close rate or CRM information; initiates a chargeback or payment dispute; or terminates the engagement before the end of the Guarantee Period.

10.8 Claim Process. To claim, the Client must notify the Service Provider in writing within 14 days after the end of the Guarantee Period, with evidence that the Eligibility Criteria have been met and, where applicable, the Qualified Opportunity list under clause 10.5. The Service Provider will assess the claim within 14 days of receiving complete evidence, may request further evidence, and will confirm its decision in writing. If no claim is made within this period, the Guarantee Standard is treated as having been met.

11. Seven-Day Money-Back Guarantee

11.1 Separately from the Performance Guarantee, the Client may cancel the engagement for any reason by written notice within seven days of the Start Date and receive a full refund of the Fee paid.

11.2 Refunds are paid to the original payment method within 14 days of the notice. Media spend, tool subscriptions and other amounts paid to third parties are not refundable by the Service Provider.

11.3 On cancellation, access to the Materials, private group and support ends immediately. The licence in clause 6.1 terminates and the Client must stop using and delete all Materials.

11.4 This guarantee is not available where the Client has initiated a chargeback. After the seven days have passed, the Client's only remedy in respect of results is the Performance Guarantee.

12. Remedy Under the Performance Guarantee

12.1 If a valid claim is accepted, the Service Provider will continue to work with the Client at no additional fee (the "Extension Period") until the Guarantee Standard is met, measured cumulatively from the Start Date, up to a maximum of six months from the end of the Guarantee Period.

12.2 The Extension Period runs in 30-day blocks. Each block includes chat support, weekly group coaching calls, implementation reviews and one one-to-one call.

12.3 Within five working days of the end of each block the Client must provide evidence that it has met the activity requirements in clauses 4.1 and 10.6(d) during that block, including its direct message volume, CRM records and any media spend reports. If the evidence is not provided, or shows the requirements were not met, the Extension Period ends at the end of that block and the Service Provider's obligations under the Performance Guarantee are discharged.

12.4 The Remedy is continued service. The Performance Guarantee does not entitle the Client to a refund of the Fee, in whole or in part.

13. Support After the Guarantee Period

13.1 After the Guarantee Period and any Extension Period, one-to-one calls are no longer included. Chat support continues and handles most queries; where an issue cannot be resolved through chat support, one-to-one calls are made available on an as-needed basis. The Client retains access to the Materials under clause 6.1. Optional renewal of active support is available at the rate stated in the proposal.

14. No Other Guarantee of Results

14.1 Other than the guarantees in clauses 10 and 11, the Service Provider makes no representation, warranty or guarantee, verbally or in writing, regarding revenue, profit, leads, meetings, marketing performance or results of any kind. Results depend on factors within the Client's control and outside the Service Provider's, including the Client's offer, pricing, market, sales ability, implementation and follow-through.

14.2 Case studies, testimonials and results quoted in the Service Provider's marketing are the actual results of specific clients, are not typical, and are not a promise of the results any other client will achieve.

14.3 Information provided during the engagement is general business and marketing guidance and is not legal, financial or accounting advice.

15. General

15.1 Force majeure. Neither party is liable for failure or delay in performing this agreement to the extent, and for so long as, the failure or delay is caused by events beyond its reasonable control.

15.2 Dispute resolution. The parties will first attempt to resolve any dispute through good-faith negotiation between senior representatives. If the dispute is not resolved within 30 days, either party may refer it to mediation before commencing proceedings. These terms are governed by the law of England and Wales and the courts of England and Wales have exclusive jurisdiction.

15.3 These terms may only be amended by written agreement between the parties. Email confirmation from an authorised representative of each party is sufficient; no signature is required.

15.4 Entire agreement. These terms, the proposal and the Guarantee Schedule constitute the entire agreement between the parties on the services and supersede all prior discussions, agreements and understandings, including statements made in marketing materials and sales conversations.

15.5 Business customers. These terms apply to business customers only.

15.6 If any provision of these terms is found to be unenforceable, the remainder continues in force.